The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new d...(展开全部)

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of thei...(展开全部)

This is a completely new and updated edition of J. M. Roberts and Odd Arne Westad's widely acclaimed, landmark bestseller "The Penguin History of the World". For generations of readers "The Penguin History of the World" has been one of the great cultural experiences - the entire story of human endeavour laid out in all its grandeur and folly, drama and pain in a single authorit...(展开全部)

With contributions from over 60 leading experts in the field, The Oxford Handbook of Criminology is the definitive guide to the discipline providing an authoritative and outstanding collection of chapters on the key topics studied on criminology courses. The Handbook has shaped the study of criminology for over two decades and, with this new edition, continues to be indispensab...(展开全部)

With contributions from over 60 leading experts in the field, The Oxford Handbook of Criminology is the definitive guide to the discipline providing an authoritative and outstanding collection of chapters on the key topics studied on criminology courses. The Handbook has shaped the study of criminology for over two decades and, with this new edition, continues to be indispensab...(展开全部)

This edited volume addresses the important issue of negotiating with terrorists, and offers recommendations for best practice and processes. Hostage negotiation is the process of trying to align two often completely polarised parties. Authorities view hostage taking as unacceptable demands made by unacceptable means. However terrorists view their actions as completely justified...(展开全部)

This comprehensive textbook provides a balance of animal and human studies to discuss the dynamic field of neuroscience from cellular signaling to cognitive function. The book's length and accessible writing style make it suitable for both medical students and undergraduate neuroscience courses. Each new book includes a one-year subscription to Sylvius 4 Online.

Written by renowned Aristotle scholar Sir David Ross, this study has long been established as one of the foremost surveys of Aristotle's life, work and philosophy. With John L. Ackrill's introduction and updated bibliography, created for the sixth edition, the book continues to serve as a standard guide, both for the student of ancient history and the general reader.

This comprehensive textbook provides a balance of animal and human studies to discuss the dynamic field of neuroscience from cellular signaling to cognitive function. The book's length and accessible writing style make it suitable for both medical students and undergraduate neuroscience courses. Each new book includes a one-year subscription to Sylvius 4 Online.

Written by renowned Aristotle scholar Sir David Ross, this study has long been established as one of the foremost surveys of Aristotle's life, work and philosophy. With John L. Ackrill's introduction and updated bibliography, created for the sixth edition, the book continues to serve as a standard guide, both for the student of ancient history and the general reader.